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Content Marketing Strategy for Realtors

The Internet provides several opportunities for realtors to market and grow their business. Through blog posts, email newsletters and social media accounts, realtors are able to spread the word about their business while positioning themselves as experts in their industry.

However, if you do not have a content marketing strategy in place before you begin advertising on the Internet, you have a good chance of not seeing the type of results you would like. With a good content marketing strategy in place, you will capitalize on your efforts and ensure that your marketing pays off in the form of new clients.

Provide Value

The first thing you want to make sure you do when marketing your real estate business online is to provide value to your readers. Whether you are creating a blog post or sending out a tweet, every piece of information you share with your audience needs to provide some type of value. Being a go to source for real estate news will help you position yourself as an industry expert, allowing you to gain the trust of potential clients in the process.

Be Social

After you have created your high value content, you want to interact with your readers and other real estate professionals online. Social media websites such as Twitter, Facebook and Google+ offer numerous chances to interact with your audience and further engrain yourself as a real estate expert with your local area by answering any questions or concerns some people may have about buying or selling a home.

Social media should not only be used to interact with potential clients but also your current clients. A great way to gain additional clients is through referrals. If you communicate with your current and former clients through social media websites, you can keep your relationship intact and be fresh on the minds of those individuals when they are speaking to their friends or family who are in need of a real estate agent. This can give you a huge advantage among your competition when trying to secure additional clients in your area.

Consistency is Key

When you do start to create your content, it is important that you stick to a set schedule. When your audience knows when and where to look for your next piece of content, they will be more likely to return to your blog, Twitter account, or Facebook page to read what else you have written.

Also, when you create content about the real estate industry on a consistent basis, you are more likely to continue to writing valuable content. If you happen to miss a day or two during a week, you will start to lose your focus and could end up skipping your content creation duties for several weeks. If you sporadically produce valuable content, it will be difficult for you to keep your audience engaged, as they will turn to a different source for their real estate news.

Analyze your Results

While it is important to maintain a long term view when working on your content marketing strategy, you will want to take the time every now and again to analyze your results. If you are not seeing the type of results you thought you would with this type of marketing, you will want to make a few changes to your strategy to see if you can get a better response. Continuing to do the same thing over and over when it is not working is not a smart marketing strategy, which is why you cannot be afraid to change things on the fly.

Online marketing is a great way to grow your real estate business. Developing a sound content marketing strategy will help you position yourself as an industry expert, and allow you to acquire new clients in your local real estate market.


Ben Sawyer created many successful campaigns for his clients, helping them to improve their rankings. Currently he is working for  real estate NYC company (you can visit arverne website and see what he is currently working on), as a content marketing consultant and blog contributor. In this article Ben shared some of his tips and determines difference between good and bad real estate content.