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Email Marketing: What Type of Content Should You Send?

While most businesses are still experimenting with the best ways to use different social media channels to market themselves, email is a much more established marketing tool. Because so many businesses have been engaged in email marketing for quite some time, you can find lots of information about which tools are the best, as well as tips for getting the most out of them. However, what's not addressed nearly enough is what type of email your business should send. 

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