All too often webmasters under value their SEO company services, and approach optimization strategies as an afterthought. Have you noticed the page rankings of competing websites have soared during the last year, leaving you wondering why your expectations have yet to convene? This is an easy fix.
Here is the issue: many websites are still ignoring many SEO techniques that quickly help sites rank by leaps and bounds. Take a look at the top 5 under-utilized SEO techniques that belong in every arsenal.
5. Befriend Google with a Sitemap
Google wants your website to include a searchable sitemap. This one page is invaluable because it’s a road map to help search engines find all your content. Theoretically, Googlebots will locate your content but a sitemap leads Google by the nose.
4. Utilizing Attention Getters
Search engines pay attention to the way you physically highlight your content, including the keywords you are targeting. Bullet points, using bold for your keywords, and using quotation marks significantly detail what you have to say. I know it may seem insignificant at first, but utilizing this feature helps visitors find useful content that meets their criteria.
3. Inbound links with Article Marketing
Many webmasters focus on creating all the content for their own website, but inbound links will quickly boost your ranking. Article marketing is a popular way to direct visitors back to your website, and ensure you have links from established sites. Initially it can be challenging to post a range of original articles, not only to your own site, but to other high-ranking websites – that’s a lot of work; however, this one feature will quickly boost your page ranking.
2. Quality and Value Rules
How much value-added content are you offering your visitors? More than ever before we are living a hurried lifestyle, and when we perform searches, we want quick, quantifiable results. When you write, get to the point with detailed explanations that do not waste time. Incorporate one or two keywords into your content, be specific and organized, and you will produce amazing results.
1. Use Analytics to Determine Your Success
Which keywords are delivering more traffic? Did one campaign boost less traffic than you expected? Building page rank requires some strategy and believe it or not, analytics is under-utilized. Install tracking codes to provide comprehensive data on your visitors, and more importantly, to see whether or not you are meeting your conversion goals.
If you are not meeting your expectations for higher page rankings, your site may need a few quick fixes. Start by ensuring you’re getting the most out of your SEO company services. Often, this will dramatically improve your rankings in 30 days or less.
Brendan Kenny is a part of an elite team of writers who have contributed to hundreds of blogs and news sites. Follow him @Beekayyyyyy.