Google strikes again! This time the target is the poor quality sites with"Exact Match Domains." They have to lose the favor of Google, rank low in PR or may be some would completely lose out. Though this came as a rude shock to people who make their money mostly from affiliate marketing by building mini sites, yet it was no surprise. For more than a year Google had been into a clean up drive with rapid algo changes.
Probably you have heard the hustle already. In September this year, the search engine giant has introduced this new update. To be very specific, Matt Cutts of the Google team on 28th September broke the news to the world with a tweet. He heads Google's web spam fighting team.